The medium changed. The work underneath it did not.
OUR MISSION
For a decade, Jesse worked as a hairstylist. On the surface, the job was about shape, color, proportion, and finish. Underneath, it was about discernment.
It meant learning to notice what someone could not quite name yet. Reading the difference between what looked good in isolation and what felt right on the person. Knowing when to refine, when to remove, and when one thoughtful detail could change the whole impression.
It also meant building trust quickly and protecting it carefully. A client was not only choosing a style. They were choosing a person to understand them, guide the decision, and make the result feel like a more coherent version of who they already were.
NICHE-BUILT TEMPLATES26+
RESPONSE TIME24hr
TEMPLATES SOLD500+
TEAM SIZE2
MEET THE TEAM
The medium changed.
The instinct didn’t.
Behind the chair, we both learned to notice what a client could not quite name yet.
The tools are typography, structure, imagery, and code now, but the standard is the same. Listen closely, make deliberate choices, and create something that feels unmistakably right for the person it belongs to.
Jesse Heim
CO FOUNDER & WEB DESIGNER
Trevor Leighton
CO FOUNDER & WEB DESIGNER
WORK METHOD
A peek into how we build our templates behind the scenes.
[01]Market Research
We study the niche, its customers, and the decisions someone needs to make before choosing a business like yours.
[02]Creative Direction
We define the visual world, typography, imagery, and tone so the website feels cohesive rather than simply styled.
[03]Figma Design
We map the page structure and refine the experience before development begins, balancing visual impact with clarity and conversion.
[04]Built for Real Life
We develop and test the design across desktop and mobile, then simplify the editing experience so it remains easy for you to manage.
Ready to work with us? Here’s what we offer!
Shop Templates
For Done-For-You builds, Polish Pass, or a larger custom idea. See the services first, then tell us what you have in mind.
Polish Pass
For Done-For-You builds, Polish Pass, or a larger custom idea. See the services first, then tell us what you have in mind.
Done-For_you
For Done-For-You builds, Polish Pass, or a larger custom idea. See the services first, then tell us what you have in mind.